What Happened to the Jumbo-Visma/Soudal-QuickStep Merger? | THEMOVE+ | WEDŪ
Source: WEDŪ Youtube Channel: What Happened to the Jumbo-Visma/Soudal-QuickStep Merger? | THEMOVE+
Video What Happened to the Jumbo-Visma/Soudal-QuickStep Merger? | THEMOVE+ with WEDŪ
Video What Happened to the Jumbo-Visma/Soudal-QuickStep Merger? | THEMOVE+ with WEDŪ YouTube Channel.
WEDŪ Youtube Channel featuring Lance Armstrong, George Hincapie, Johan Bruyneel and Spencer Martin.
In their latest episode, Johan Bruyneel and Spencer Martin of the Beyond the Peloton newsletter dissect the failed attempt at a merger between Jumbo-Visma and Soudal-QuickStep, shedding light on the behind-the-scenes power struggle that ultimately derailed the deal. They dive into the implications of this unexpected turn of events for both teams as they navigate their way into the 2024 season, discussing how the outcome has created a unique situation where everyone involved seems to have emerged as a winner. Stay tuned as they unravel the intricacies of this intriguing saga and its impact on the world of cycling.
What Happened to the Jumbo-Visma/Soudal-QuickStep Merger? | THEMOVE+
Yumbo Visma & Sudall Quickstep: The Failed Merger
Hey everybody, welcome back to The Move! Johan and I are here to talk about the latest news regarding the Yumbo Visma Sudall Quickstep proposed merger. After weeks of speculation, the rumored merger has been called off, and now the reports out of the Dutch press are indicating that Yumbo Visma will become Visma Lisa Bike for the 2024 season and potentially beyond.
What Happened with the Merger?
So, why did this merger fall apart? Johan sheds light on the situation, discussing the talks and the proposed takeover between the two teams. The talks were very real, and there were discussions between the key figures behind Sudall Quickstep and Yumbo Visma. However, the complexity of the negotiations and the involvement of different sponsors, particularly bike brand specialized, played a significant role in the deal falling apart.
Conflict with Sponsors
Johan highlights the conflict that arose between the sponsors, particularly with specialized and Cervelo. The contractual obligations and the commitment of the sponsors to the individual teams added a layer of complication to the proposed merger, ultimately leading to its failure.
Implications for Sudall Quickstep and Remco Evol
The failure of the merger has left Sudall Quickstep in a position where they are now focusing on increased investment from Pon. This also raises questions about the future of Remco Evol, with Johan speculating on the team’s budget and the implications for the young rider.
The Involvement of Ineos and Ramco
The discussion delves into the potential involvement of Ineos in acquiring Sudall Quickstep, with Johan sharing insights into the team’s recruitment and budget adjustments. The potential influence of Jim Ratcliffe in acquiring Ramco and the subsequent impact on Ineos’ budget also paints a picture of the strategic decision-making in the cycling world.
Richard Plugger’s Strategic Moves
Despite the failed merger, Richard Plugger, the GM of Yumbo Visma, emerges as a strategic businessman who was able to secure a significant financial windfall for the team. Johan discusses the impact of Plugger’s decision to let Primož Roglič leave for a significant sum, positioning Yumbo Visma in a favorable financial situation.
UCI’s Warning and Financial Involvement
Moreover, the UCI’s involvement and the financial implications of the Yumbo Visma-Pon partnership shed light on the strategic business decisions in cycling and the complexities of financial negotiations within the sport.
Conclusion: The Aftermath of the Failed Merger
As Johan and Johan wrap up their discussion, they reflect on the aftermath of the failed merger and the ripple effects it has had on the teams involved. The strategic maneuvering, financial implications, and contractual commitments paint a complex picture of the business side of professional cycling, leaving fans and analysts alike with plenty to ponder.
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