What Is “One Cycling” & Will It Take Over Pro Cycling? | THEMOVE+ | WEDŪ
Source: WEDŪ Youtube Channel: What Is “One Cycling” & Will It Take Over Pro Cycling? | THEMOVE+
Video What Is “One Cycling” & Will It Take Over Pro Cycling? | THEMOVE+ with WEDŪ
Video What Is “One Cycling” & Will It Take Over Pro Cycling? | THEMOVE+ with WEDŪ YouTube Channel.
WEDŪ Youtube Channel featuring Lance Armstrong, George Hincapie, Johan Bruyneel and Spencer Martin.
In a recent discussion on the Beyond the Peloton newsletter, Johan Bruyneel and Spencer Martin delved into the news of six top cycling teams joining forces to create a consortium called ‘One Cycling’. The aim of this consortium is to bundle together races into a single entity with the goal of making the sport more financially profitable and creating a stable financial model for the teams. However, as Johan and Spencer analyze the plan, they also highlight why it is almost doomed to fail. This bold move by the teams has sparked a lot of debate and speculation within the cycling community, and in this episode, Johan and Spencer break it all down.
What Is “One Cycling” & Will It Take Over Pro Cycling? | THEMOVE+
WEDŪ: The Future of Cycling
Introduction: The Rumored One Cycling Super League
The recent developments of the rumored one cycling Super League have caused quite a stir in the cycling community. According to reports, Richard Pluga of the Yumbo-Visma team, along with a consortium of other top teams, is planning to create a professional league akin to the Champions League in football. However, there are uncertainties regarding the involvement of the Saudi Arabia investment fund PIF and whether this ambitious project will come to fruition or meet the same fate as previous failed attempts.
What is the One Cycling Super League?
The one cycling Super League aims to consolidate the top teams in the sport and create a more structured calendar of events. The plan involves bundling races, avoiding overlaps, and creating a season-long championship series. The goal is to provide coherence to the cycling calendar, making it more accessible to new fans and eliminating confusion about the different races and championships.
Johan’s Take on the Proposed League
Johan shares his insights on the proposed one cycling Super League, acknowledging its potential to change the business model of pro cycling. However, he emphasizes the challenges and skepticism surrounding the project. He points out that similar initiatives have been attempted in the past, such as the World Series Cycling, which ultimately failed to materialize despite the promising concept. Johan also highlights the issue of select teams spearheading the project, causing dissatisfaction among other teams and potential power struggles. He reinforces the idea that any significant change in cycling should involve separating professional cycling from the influence of regulatory bodies and focusing on creating an independent professional league.
Business Implications of the Super League
The concept of the one cycling Super League carries significant business implications, particularly in terms of rights and revenues. The idea of buying TV rights, bundling sponsorships, and distributing revenues among the teams could potentially alter the financial landscape of pro cycling. However, challenges arise regarding the involvement of major race organizers like ASO, RCS, and Flanders Classics, as they hold substantial power and influence over the sport’s structure and calendar. The discussion also touches on the potential involvement of the Saudi Arabia investment fund PIF, raising questions about their motives and potential impact on the sport.
Impact on the Cycling Calendar
The proposed changes to the cycling calendar, including the reduction of races and streamlining of events, are welcomed by many as a way to focus on quality over quantity. The idea of avoiding race overlaps and ensuring the presence of top riders at key events is seen as a step in the right direction to elevate the sport’s appeal and sustainability. However, the involvement of major race organizers and regulatory bodies creates challenges in realizing these changes, as their interests and priorities may conflict with the proposed reforms.
The Role of UCI and ASO
The influence and control exerted by the UCI and ASO in the world of cycling are significant factors that could impact the success of the proposed Super League. Johan discusses the challenges of navigating the power dynamics between the teams, race organizers, and regulatory bodies. He touches on the intricate relationships between the UCI, ASO, and various stakeholders, highlighting the potential roadblocks and resistance the Super League may encounter in its pursuit of independence and restructuring.
Potential Saudi Involvement and Strategic Speculations
The potential involvement of the Saudi Arabia investment fund PIF raises questions about their role and intentions in the proposed Super League. Speculations about strategic acquisitions of major race organizers and the impact on the sport’s structure are put forth, with considerations of how such moves could reshape the dynamics of pro cycling. The discussion delves into the possibilities and consequences of PIF’s participation and its potential to disrupt existing power balances within the sport.
Conclusion: Challenges and Optimism for the Future
The conversation concludes with a blend of skepticism and cautious optimism regarding the proposed one cycling Super League. Despite the challenges and complexities surrounding the ambitious project, the idea of restructuring pro cycling for better coherence and sustainability remains a compelling prospect. However, overcoming established power structures, navigating strategic interests, and fostering unity across teams and organizers are essential for turning this vision into a reality. As the conversation ends, the uncertainties and potential outcomes of the Super League project linger, leaving room for further developments and discussions in the cycling world.
In conclusion, the future of pro cycling holds both promise and complexity, as ambitious projects like the one cycling Super League aim to reshape the sport’s landscape. However, navigating the intricacies of organizational dynamics, regulatory influences, and strategic partnerships presents substantial challenges. The road to a more streamlined, coherent, and sustainable cycling calendar entails overcoming numerous hurdles and fostering unity among stakeholders. As the cycling community continues to grapple with these challenges, the prospect of transformative change in the sport remains a topic of ongoing debate and speculation.
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